{"id":7580,"date":"2026-01-27T16:12:59","date_gmt":"2026-01-27T15:12:59","guid":{"rendered":"https:\/\/incidence.dev.weeb.agency\/etudes-de-marche\/concept-test\/"},"modified":"2026-01-27T16:12:59","modified_gmt":"2026-01-27T15:12:59","slug":"concept-test","status":"publish","type":"services","link":"https:\/\/incidence.dev.weeb.agency\/en\/etudes-de-marche\/concept-test\/","title":{"rendered":"Concept Test"},"content":{"rendered":"<p>Developing a new product, service or a new offering involves tough decisions &#8211; positioning, price, features, investments\u2026<br \/>\nA concept test allows you to gauge your target audience\u2019s reaction before launch. You\u2019ll see how appealing and clear your concept is, which elements are convincing and which features add little or no value.<br \/>\nThis enables you to make product and marketing decisions based on data rather than assumptions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Test the appeal of a product or service before launch.<\/p>\n","protected":false},"featured_media":7583,"parent":0,"template":"","type_de_service":[37],"class_list":["post-7580","services","type-services","status-publish","has-post-thumbnail","hentry","type_de_service-our-solutions"],"_links":{"self":[{"href":"https:\/\/incidence.dev.weeb.agency\/en\/wp-json\/wp\/v2\/services\/7580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incidence.dev.weeb.agency\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/incidence.dev.weeb.agency\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incidence.dev.weeb.agency\/en\/wp-json\/wp\/v2\/media\/7583"}],"wp:attachment":[{"href":"https:\/\/incidence.dev.weeb.agency\/en\/wp-json\/wp\/v2\/media?parent=7580"}],"wp:term":[{"taxonomy":"type_de_service","embeddable":true,"href":"https:\/\/incidence.dev.weeb.agency\/en\/wp-json\/wp\/v2\/type_de_service?post=7580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}