{"id":7610,"date":"2026-01-28T17:03:21","date_gmt":"2026-01-28T16:03:21","guid":{"rendered":"https:\/\/incidence.dev.weeb.agency\/etudes-de-marche\/desk-research\/"},"modified":"2026-01-28T17:03:21","modified_gmt":"2026-01-28T16:03:21","slug":"desk-research","status":"publish","type":"services","link":"https:\/\/incidence.dev.weeb.agency\/en\/etudes-de-marche\/desk-research\/","title":{"rendered":"Desk research"},"content":{"rendered":"<p>Desk research starts with data that already exists. We analyse public statistics, sector information, reports, publications, online sources and other relevant material to build a clearer understanding of a market, sector or competitive landscape.<br \/>\nThis method can stand alone or serve as preparation for qualitative or quantitative research. Desk research is often the first step in refining your research question, formulating hypotheses and setting up targeted research.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analyse existing sources to gain a clearer understanding of a market, sector or competitive landscape.<\/p>\n","protected":false},"featured_media":7613,"parent":0,"template":"","type_de_service":[38],"class_list":["post-7610","services","type-services","status-publish","has-post-thumbnail","hentry","type_de_service-tools"],"_links":{"self":[{"href":"https:\/\/incidence.dev.weeb.agency\/en\/wp-json\/wp\/v2\/services\/7610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incidence.dev.weeb.agency\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/incidence.dev.weeb.agency\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incidence.dev.weeb.agency\/en\/wp-json\/wp\/v2\/media\/7613"}],"wp:attachment":[{"href":"https:\/\/incidence.dev.weeb.agency\/en\/wp-json\/wp\/v2\/media?parent=7610"}],"wp:term":[{"taxonomy":"type_de_service","embeddable":true,"href":"https:\/\/incidence.dev.weeb.agency\/en\/wp-json\/wp\/v2\/type_de_service?post=7610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}