{"id":7309,"date":"2026-01-27T16:12:59","date_gmt":"2026-01-27T15:12:59","guid":{"rendered":"https:\/\/incidence.dev.weeb.agency\/etudes-de-marche\/concepttest\/"},"modified":"2026-05-20T17:08:02","modified_gmt":"2026-05-20T15:08:02","slug":"concepttest","status":"publish","type":"services","link":"https:\/\/incidence.dev.weeb.agency\/nl\/etudes-de-marche\/concepttest\/","title":{"rendered":"Concepttest"},"content":{"rendered":"<p>Een nieuw product, een nieuwe dienst of een nieuw aanbod ontwikkelen vraagt scherpe keuzes: positionering, prijs, functies, investeringen\u2026<br \/>\nMet een concepttest meet je hoe je doelgroep reageert v\u00f3\u00f3r je lanceert. Je ontdekt hoe aantrekkelijk en duidelijk je concept is, welke elementen overtuigen en welke kenmerken weinig of geen waarde toevoegen. Zo neem je product- en marketingbeslissingen op basis van data in plaats van aannames.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Test de aantrekkelijkheid van je aanbod v\u00f3\u00f3r de lancering.<\/p>\n","protected":false},"featured_media":7312,"parent":0,"template":"","type_de_service":[30],"class_list":["post-7309","services","type-services","status-publish","has-post-thumbnail","hentry","type_de_service-oplossingen"],"_links":{"self":[{"href":"https:\/\/incidence.dev.weeb.agency\/nl\/wp-json\/wp\/v2\/services\/7309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incidence.dev.weeb.agency\/nl\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/incidence.dev.weeb.agency\/nl\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incidence.dev.weeb.agency\/nl\/wp-json\/wp\/v2\/media\/7312"}],"wp:attachment":[{"href":"https:\/\/incidence.dev.weeb.agency\/nl\/wp-json\/wp\/v2\/media?parent=7309"}],"wp:term":[{"taxonomy":"type_de_service","embeddable":true,"href":"https:\/\/incidence.dev.weeb.agency\/nl\/wp-json\/wp\/v2\/type_de_service?post=7309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}