{"id":7320,"date":"2026-01-27T16:17:11","date_gmt":"2026-01-27T15:17:11","guid":{"rendered":"https:\/\/incidence.dev.weeb.agency\/etudes-de-marche\/mystery-shopping\/"},"modified":"2026-06-01T13:54:44","modified_gmt":"2026-06-01T11:54:44","slug":"mystery-shopping","status":"publish","type":"services","link":"https:\/\/incidence.dev.weeb.agency\/nl\/etudes-de-marche\/mystery-shopping\/","title":{"rendered":"Mystery shopping"},"content":{"rendered":"<p>Mystery shopping maakt zichtbaar hoe je dienstverlening in de praktijk wordt uitgevoerd. In tegenstelling tot tevredenheidsonderzoek, dat peilt naar wat klanten zeggen te ervaren, vertrekt mysteryonderzoek van observeerbare situaties: een bezoek, telefoongesprek, e-mail, chat of digitaal traject.<br \/>\nDeze methode is bijzonder geschikt voor winkelketens, franchises, dienstverleners en organisaties met meerdere vestigingen die servicekwaliteit, merkstandaarden en operationele prestaties objectief willen meten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evalueer objectief hoe service, verkoopproces en merkstandaarden in de praktijk worden toegepast.<\/p>\n","protected":false},"featured_media":7321,"parent":0,"template":"","type_de_service":[30],"class_list":["post-7320","services","type-services","status-publish","has-post-thumbnail","hentry","type_de_service-oplossingen"],"_links":{"self":[{"href":"https:\/\/incidence.dev.weeb.agency\/nl\/wp-json\/wp\/v2\/services\/7320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incidence.dev.weeb.agency\/nl\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/incidence.dev.weeb.agency\/nl\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incidence.dev.weeb.agency\/nl\/wp-json\/wp\/v2\/media\/7321"}],"wp:attachment":[{"href":"https:\/\/incidence.dev.weeb.agency\/nl\/wp-json\/wp\/v2\/media?parent=7320"}],"wp:term":[{"taxonomy":"type_de_service","embeddable":true,"href":"https:\/\/incidence.dev.weeb.agency\/nl\/wp-json\/wp\/v2\/type_de_service?post=7320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}