A 100% independent Belgian market research agency
Who we are
Incidence is an independent market research agency founded in 2014.
We help companies, non-profit organisations and public institutions make informed strategic decisions through structured, in-depth market research.
Our mission is to translate data into clear, actionable recommendations.
What we do:
Market research for the hospitality sector
Market research for start-ups
Mystery Shopping
Competitive benchmark
Concept Test
Price analysis
Customer experience research
Behavioural and usage research
Brand image and awareness survey
Customer Satisfaction Survey
Our mission
We give business leaders and marketing teams a clear view of their market, helping them make informed decisions and sound investments.
We offer:
01
A clear definition of the problem
02
An appropriate research methodology
03
Statistical analysis and strategic interpretation
04
Operational recommendations
Depending on your research question and available budget, we select the most effective research tools.
An independent agency with a hands-on approach
Incidence is an independent market research agency. This means there are no commercial or industry-related conflicts of interest.
Our management team is actively involved in selecting the most appropriate methodological approach and shaping the strategic analysis and reporting.
Throughout the research process, we work closely with our clients and guarantee:
Methodological consistency
Scientific rigour at every stage, ensuring reliable data
Clear analysis
Actionable results
Our team
At Incidence, we are a multidisciplinary team with expertise in:
Statistical analysis
Applying mathematical precision to complex data.
Quantitative and qualitative research
Fieldwork coordination
Strategic analysis
Meet the people behind our expertise
For each project, we bring together the right expertise, aligned with your research question.
Support in Wallonia and Flanders
In Belgium, certain market research projects may qualify for public funding, depending on the region and your company’s situation.
Financial support in Brussels
Brussels-based companies can also receive support for consultancy services.
We guide you through the available support measures and help you identify relevant options.
Support in Wallonia and Flanders
Companies located in the Walloon or Flemish Region may, under certain conditions, receive public funding (kmo-portefeuille / Business support vouchers) for market research.
This support reduces the cost of strategic advice and consultancy.
Incidence can assist you with the process:
- Checking whether you are eligible
- Preparing the application file
- Handling the administrative steps