Brand image and awareness survey

Discover how your brand is really perceived

The perception of your brand directly influences your commercial performance, your appeal and your ability to stand out.
An image and brand awareness survey objectively reveals how customers, prospects or stakeholders perceive your organisation. You discover how well-known your brand is, what associations it evokes and where gaps exist between your desired positioning and market perception.
This allows you to adjust your communication, offering or marketing strategy based on facts rather than assumptions.

Why conduct an image and brand awareness survey?

A brand is more than a logo, corporate identity or campaign

It exists in the minds of your customers, prospects and partners.

A structured brand image and brand awareness survey will answer four questions:

How well-known is your brand?
- Are you mentioned spontaneously within your market?
- Is your brand recognised amongst competitors?
What associations does your brand evoke?
- What attributes do people link to your brand?
- Do they understand your values and positioning?
Are there strategic gaps?
- Is there a difference between the image you want to project and how your brand is actually perceived?
How do you measure up against competitors?
- How do you compare with competitors on key decision-making criteria?

From analysis to strategy

An image and brand awareness survey is not just about what people think.

It helps you to:

Adapt your communication strategy
Clarify your value proposition
Distinguish your brand from competitors
Prioritise marketing investments
Identify opportunities for repositioning

For SMEs and growing companies, these decisions have a direct impact on commercial performance, brand preference and growth.

A concrete case

A retail brand wanted to strengthen its expert positioning and highlight the quality of its service.

However, the brand image survey showed that perceptions were primarily price-driven: customers associated the brand with a low-cost image rather than with specific expertise.

By objectively analysing these gaps and identifying the factors that truly differentiate the brand, the company refined its communications and service offering. This clarified its positioning and strengthened its overall strategic coherence.

Methodological approach

Every brand image and brand awareness survey is structured around your strategic question.

We analyse:

Spontaneous and aided brand awareness
Brand associations
Distinctive characteristics
Comparative perception against competitors
Key customer segments

The results are presented as clear, structured analyses, supported by practical recommendations to guide your decisions.

Who is it for?

We support:

SMEs and growing companies
Companies looking to reposition themselves
Organisations in a competitive market
Networks wishing to clarify or strengthen their image

The goal remains the same: turning perception into strategic insight.

Clarify your brand positioning

A brand image and brand awareness survey allows you to step back and objectively assess your position in the market.

Rather than relying on intuition, you gain tangible data to guide your strategy.

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Market research for the hospitality sector

Analyse performance and the customer experience in the hospitality sector.

Mystery Shopping

Assess customer experience and compliance with your standards in real-life situations.

Price analysis

Determine the optimal price point for your market.

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Brand image and awareness survey

Why conduct an image and brand awareness survey?

From analysis to strategy

A concrete case

Methodological approach

Who is it for?

Clarify your brand positioning

For more services

Market research for the hospitality sector

Mystery Shopping

Price analysis

Our News

Mystery Investigations

Market research for the hospitality sector

Desk research

Summer holidays of Walloons

Greenfinity Cuttings

Impact of the Coronavirus crisis on the automotive sector

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