Starting a business raises plenty of questions: who is your target audience, what price will they accept, and how much market potential is there?
Market research helps you refine your idea, test its appeal and strengthen your business plan before you look for funding.
Incidence has developed two dedicated solutions – QUALIStart and QUANTIStart – depending on where you are in your project.
QUALIStart is designed for entrepreneurs whose idea is still in development.
Through qualitative research, you can:
Methodology:
The aim is simple: to structure and improve your project before it reaches the market.
If your concept is already clearly defined, QUANTIStart helps you validate its potential with solid data.
Through quantitative research, you measure:
For B2C projects, we usually use an online survey.
For B2B projects, a targeted telephone survey may be appropriate.
The result is a robust, data-driven foundation for your business plan, investor pitch or funding application.
Market research helps start-ups to:
A good idea is a strong starting point. But once time and money are involved, you need more than passion and conviction.
An entrepreneur wanted to test the international potential of an innovative project. The concept was evaluated in Belgium, France and the United States through quantitative research.
The research revealed:
These results significantly strengthened the project’s credibility with the financial partners.
→ Read the article on our blog.
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