Setting a price is neither a matter of intuition nor simply a matter of calculating costs.
A price shapes how people perceive quality, the credibility of the offer and your competitive positioning.A price analysis helps identify market acceptance thresholds and provides an objective foundation for your pricing strategy.
Depending on your objectives, we use different methods. One of these is the Van Westendorp method, which is particularly well-suited to identifying the optimal price range.
→ (Lien vers article blog : Understanding the Van Westendorp method)
The aim is a pricing strategy that aligns with your positioning and with the value customers attribute to your offer.
An entrepreneur wanted to determine the launch price for a new service.
The concept test identified:
These insights helped avoid setting the price too low – which would have devalued the offer – while ensuring a price level consistent with the perceived quality.
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